Competitor analysis confirmed that there was a space in the UK market for an affordable real estate analysis tool that could be used by individual investors. Our first task was user research to find out what real expectations were. Which features should be included? What metrics were users interested in? How to facilitate analysis and decision-making?
We quickly identified the most apparent user needs and challenges and used these as the basis for surveys and user interviews. We found and confirmed with the client that we could build the system using only residential properties due to limited investor demand for commercial properties. This approach saved substantial time, budget and resources across the board.
Impact & value
We were looking for a UX designer when we decided to work with Systems for Humans. What we quickly found was that not only did they deliver on exceptional user experience, but they also understood our business needs and delivered a developer-friendly solution that ended up streamlining the entire project and actually saving development time.